Johnnie Walker is a globally recognized whisky brand, known for bringing whisky tradition into the mainstream. Blonde introduces a unique expression within the Johnnie Walker family, standing out for its smooth, refreshing profile—crafted for a more relaxed and casual drinking experience. To celebrate its essence, we designed special edition packaging inspired by summer vibes, perfect for warm days, sunshine, and great music. For this special edition, we created a seasonal campaign drawing inspiration from the iconic song Walking on Sunshine by Katrina and the Waves. The design reflects a carefree, lighthearted spirit, inviting consumers to enjoy Johnnie Walker Blonde in a new and refreshing way. This project was developed in collaboration with the creative team at Trama.