Why give flowers and things that often end up in the trash, when you can gift plants that symbolize life and immediately improve spaces? Raizama is a project dedicated to bringing the world of plants into everyday life. Raizama®'s positioning focuses on being a brand that proposes new ways to connect with people and nature through memorable experiences. Raizama's goal is to stand out in the market as a reference for original and living gifts, offering the highest quality products that not only meet our customers' expectations, but also inspire and promote a conscious, consistent, and responsible lifestyle. As part of this brand strategy, the creativity of a name was developed, which, in addition to being commercially original, could be registered. The name highlights the love for plants and the brand's philosophy. Along with this, work was done on the graphic design and a style guide was developed to allow the brand to launch and maintain consistency in its communication once it is up and running.