Cantina de Ciudad de México is a space that pays tribute to the traditional chilanga cantinas of the past. Its culinary proposal is based on a menú de tiempos, where each drink is accompanied by a new dish. This concept aims to connect new audiences with this long-standing tradition. As part of the process, we researched traditional chilanga cantinas, documenting and deciphering their accidental yet memorable identity. For the visual identity, we chose iconic elements from Reforma, the country’s most emblematic avenue, as complementary illustrative resources. We also selected a broad and diverse typographic family to reflect the spontaneous character of these establishments. Cantinas Photography research by Rafa Amezcua Web Development by Nelly Mercado With a nostalgic, relaxed, and unpretentious spirit, we brought this concept to life.