Ben and Frank con lupa is an internal project of one of the most recognized eyewear brands in Latin America: Ben and Frank, a proudly Mexican company that works hard not only to be just another eyewear brand, but to generate positive changes in society by observing its carbon footprint, taking care of its team, and working on important issues such as inclusion to make Ben and Frank a company with a positive impact. For this reason, we created this internal brand named Ben and Frank con lupa (magnifying glass in english), referencing the careful observation and close documentation of all the efforts the company makes to stand out in the industry from a human perspective. The project was executed through a digital editorial project and a landing page: https://conlupa.benandfrank.com/