Capitalizing on Tequila Don Julio's efforts to generate conversation around the 'Por Amor' campaign during Art Week in Mexico. Through relevant actions that generate interest and trigger positive impact in contemporary culture. Tequila Don Julio presents a series of acts of love that exemplify very well the reason for being of its campaign. Inviting Mexican audience to follow their heart, and inspiring both locals and strangers with stories that align with this vision. Tequila Don Julio, alongside 7 renowned artists from the Mexican art scene, launches a special collection comprised of 70 bottles of Don Julio 70, each uniquely intervened to celebrate Mexican art 'Por Amor'. This project is the result of creative efforts by TRAMA, a PR agency, and Brand Atlas, providing creative direction and graphic approach. The images shown are renders that were presented during the process.